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The Hidden Brain
By:Shankar Vedantam
Published on 2010-01-19 by Spiegel & Grau

The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob. In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from us—and how they are revealed.

This Book was ranked at 33 by Google Books for keyword connection.

Book ID of The Hidden Brain's Books is sNr2SPlpbbcC, Book which was written byShankar Vedantamhave ETAG "0IgbzfYfi6o"

Book which was published by Spiegel & Grau since 2010-01-19 have ISBNs, ISBN 13 Code is 9781588369390 and ISBN 10 Code is 1588369390

Book which have "288 Pages" is Printed at BOOK under CategorySocial Science

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